FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH

Authors

  • Sri Maharsi Faculty of Economics, Petra Christian University
  • Yuliani Mulyadi Alumnus, Faculty of Economics, Petra Christian University

DOI:

https://doi.org/10.9744/jak.9.1.pp.%2018-28

Keywords:

behavioral intention, computer self efficacy, perceived usefulness, perceived ease of use, and perceived credibility.

Abstract

In The usefulness of this research was to know the factors that influence the intention to use internet banking by the users by using TAM framework was to give information about the factors that influence the intention to use internet banking acceptance by the users and to give advise to the bank management to evaluate the use of internet banking. Questionnaire in this research was limited only to the internet banking users in 8 banks in Surabaya that have internet banking facilities. This research proved that the factors that influence the intention to use the internet banking is Perceived Usefulness, Perceived Ease of Use, and Perceived Credibility. Computer Self Efficacy also influence the intention to use the internet banking but indirect by through Perceived Usefulness, Perceived Ease of Use, and Perceived Credibility. Abstract in Bahasa Indonesia : Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi minat menggunakan internet banking oleh penggunanya dengan menggunakan TAM ini adalah untuk memberikan informasi tentang faktor-faktor yang mempengaruhi minat menggunakan internet banking oleh penggunanya dan dapat menjadi masukan bagi pihak manajemen bank untuk mengevaluasi penggunaan internet banking. Kuesioner dibatasi pada pengguna internet banking di 8 bank yang berada di Surabaya yang menyediakan layanan internet banking. Penelitian ini membuktikan bahwa faktor yang mempengaruhi minat menggunakan internet banking adalah Perceived Usefulness, Perceived Ease of Use, dan Perceived Credibility. Faktor Computer Self Efficacy juga berpengaruh pada minat menggunakan internet banking secara tidak langsung melalui Perceived Usefulness, Perceived Ease of Use, dan Perceived Credibility Kata kunci: behavioral intention, computer self efficacy, perceived usefulness, perceived ease of use, and perceived credibility

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Published

2008-09-12

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Section

Articles