ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI KEPERCAYAAN DAN PENGARUH KEPERCAYAAN TERHADAP LOYALITAS PENGGUNA INTERNET BANKING DI SURABAYA
:
https://doi.org/10.9744/jak.8.1.pp.%2035-51Keywords:
internet banking, trust, loyaltyAbstract
This research intends to know the factors that influence the trust and the influence of the trust of the users' loyalty to internet banking in Surabaya. The sample of this research is 106 users of internet banking at BCA, Lippo, Mandiri, Niaga, BII, Permata, Bukopin and Mega Bank. The statistical tool used in this research was Structural Equation Modelling (SEM). Data were analyzed using statistical software LISREL 8.30. The results of this research indicated that opportunistic behaviour control was the greatest factor that influencing I-Banking customers' trust, followed by shared value and communication, moreover this research also proved that trust act as the factor that influence the internet banking users' loyalty. Abstract in Bahasa Indonesia : Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi kepercayaan dan apakah kepercayaan mempengaruhi loyalitas pengguna terhadap internet banking di Surabaya. Sampel dalam penelitian ini berjumlah 106, yang merupakan pengguna internet banking dari bank BCA, Lippo, Mandiri, Niaga, BII, Permata, Bukopin dan Mega. Alat statistik yang digunakan adalah Structural Equation Modelling (SEM). Data dianalisis dengan menggunakan software statistik LISREL 8.30. Hasil dari penelitian ini mengindikasikan bahwa opportunistic behaviour control merupakan faktor utama yang mempengaruhi kepercayaan nasabah terhadap internet banking, diikuti oleh shared value dan komunikasi, penelitian ini juga membuktikan bahwa kepercayaan berperan sebagai faktor yang mempengaruhi loyalitas pengguna internet banking. Kata kunci: internet banking, kepercayaan, loyalitas.Downloads
Published
2007-02-20
How to Cite
Maharsi, S., & Fenny, F. (2007). ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI KEPERCAYAAN DAN PENGARUH KEPERCAYAAN TERHADAP LOYALITAS PENGGUNA INTERNET BANKING DI SURABAYA. Jurnal Akuntansi Dan Keuangan, 8(1), pp. 35-51. https://doi.org/10.9744/jak.8.1.pp. 35-51
Issue
Section
Articles
License
Authors who publish with this journal agree to the following terms:
- Authors retain the copyright and publishing right, and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) followingthe publication of the article, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).<a href="http://creativecommons.org/lice